But are the peanuts still free?
Brett Borders
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While the sting of the new airline surcharges have everyone’s wallets still smarting, Philadelphia-area readers opened their Friday morning papers to read about a “new” airline, Derrie-Air, that capitalizes on the heated subject by charging customers based on how much they weigh (which, presumably, is directly related to the size of their buttocks).
Turns out the ads were a bogus, one-day campaign created by Philadelphia Media Holdings (owners of The Philadelphia Inquirer and the Philadelphia Daily News) and their ad agency, Gyro, to “demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people’s faces.”
Not surprisingly, the campaign is drawing comments all over the place. Which no doubt was the intention. However, “Editor & Publisher” whose tagline is “America’s Oldest Journal Covering the Newspaper Industry” says many in the ivory halls of journalism are apparently not amused.
Me? I just think it’s hilarious. And not a half-bad idea for an actual airline, either.
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