An exception to the rule.
Brett Borders
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I’m usually not a sucker for great editing, great shots and great music. Unless they’re done by Wieden & Kennedy. Then I’ve found I fall for them hook, line and sinker.
Say what you will about spots like this (which is one of many to mark the 20th anniversary of “Just Do It”) being an execution in search of an idea, but I love it.
And yet, it never gets soggy.
Oreos and I have a long history together. As a teen back in the ‘80s, there were two things I couldn’t get enough of: (1) Duran Duran and (2) Double Stuf Oreos. But now, with a family history of high cholesterol, they’ve been banished to the dietary netherworld along with Haagen-Dazs and pretty much anything on the menu at In-n-Out Burger.
But LDL concerns aside, you’ve got to love this guerilla mall elevator display by DRAFTFCB. And it’s payoff line – “milk’s favorite cookie” – is pretty nice, too. (Courtesy of Got Ads?)
The aliens have landed. And they don't like decaf.
M. Night Shyamalan’s 2002 movie “Signs” scared the poo out of me the way few movies do.
So when I stumbled upon AdFreak’s post about a Nebraska-area farm that has apparently turned its 40+ acre cornfield into one big outdoor ad space for McDonald’s coffee, my first fear was that we’d been invaded again – only this time by aliens all hopped-up on caffeine. Then I noticed the second logo for “Froggy 98, Lincoln’s Best Country” and realized no self-respecting E.T. would co-op their space with a country music station.
Judging by the farm’s site, it appears the ad is legit. Though the photo sure looks like it could just as likely be a product of Photoshop.
Imagine if your ringtone was popcorn popping.
In the back of everyone’s microwave-bombarded brains, we’re all at least a little concerned about the possible long-term effects of chatting it up too much on our cell phones.
Enter this month-old viral YouTube post by Bluetooth accessory manufacturer Cardo Systems.
It’s actually kind of a funny idea that had a lot of people going. Why, even Good Morning America performed their own highly scientific test (not a shining moment in morning television).
Granted the whole thing plays on people’s fears and is no way rooted in actual physics, but I’m willing to excuse that in the spirit of a cool marketing metaphor. Where the company really dropped the ball was in the second part of the equation – the reveal video: “no popcorn… …more sound… sounds like you” say the title cards.
What the?!
That’s the best job the copywriter could do to convey the “use a Bluetooth device so you don’t grow a tumor” idea back to popcorn? Sounds like somebody’s been frying their creative brain cells by talking on their phone too much.
But are the peanuts still free?
While the sting of the new airline surcharges have everyone’s wallets still smarting, Philadelphia-area readers opened their Friday morning papers to read about a “new” airline, Derrie-Air, that capitalizes on the heated subject by charging customers based on how much they weigh (which, presumably, is directly related to the size of their buttocks).
Turns out the ads were a bogus, one-day campaign created by Philadelphia Media Holdings (owners of The Philadelphia Inquirer and the Philadelphia Daily News) and their ad agency, Gyro, to “demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people’s faces.”
Not surprisingly, the campaign is drawing comments all over the place. Which no doubt was the intention. However, “Editor & Publisher” whose tagline is “America’s Oldest Journal Covering the Newspaper Industry” says many in the ivory halls of journalism are apparently not amused.
Me? I just think it’s hilarious. And not a half-bad idea for an actual airline, either.