CURRENT PROJECTS: Chaago
MAY 2, 2007: Todd Gibson and I picked up another new client this last week -- an exciting new start-up company called Chaago (which stands for Connecting Hotels And Guests Online -- with an extra a thrown-in just for fun).
Similar in nature to Orbitz, Expedia or Priceline, Chaago is taking a different approach to building their business by working with hotels and travelers directly. Immediate needs include working to finalize their web branding and overall tone with mass media rollouts happening later in the summer.
JUNE 18, 2007: Work continues on refining of the web site itself as well as development of various online marketing efforts as things get close to our launch date. Everyone at Chaago has been great to work for so far and Todd and I look forward to releasing new creative which (in my humble opinion) is very fun and will add a much-needed breath of fresh air to the online travel industry.
AUGUST 7, 2007: Todd and I are just finishing up with some e-Marketing components of the soon-to-be-launched campaign and site. It's been great to watch the brand's voice develop and to see how things are coming together. Can't wait to see how things are received once they launch.